I believe that “Good Marketing” is the act of putting the right message in front of the right person at the right time. It’s a human-driven interaction, and no matter whether you’re selling to a business or a consumer, you’re selling to a human. 

 One of my early mentors, Ryan Deiss, called this: “H2H Marketing,” and it formed the core of the thesis I wrote for Princeton University in 2017.

Modern Marketing

H2H Marketing